Karla Otto, London, United Kingdom | December 2017 - Present
Clients: CRAIG GREEN (WW), Givenchy, Shamballa Jewels, Philipp Plein Group, Krizia (UK), including project support on Roberto Cavalli, Simone Rocha, ACW*, White Milano and many others
Worked alongside global Karla Otto offices including Paris, Milan, NYC, LA, Beijing and Hongkong to action and oversee day-to-day PR activities. Executed 360 communication strategies to secure features, news stories, product and VIP placements, including Kendrick Lamar, Rihanna, Drake, Jay-Z, FKA Twigs and Jared Leto. Maintained strong client and junior to senior press relations with national and international, consumer, style, trade, regional and digital top-tier media. Coordinated men’s, women’s RTW & Haute Couture shows, appointments, fly-in media, schedules, press days and presentations across London, Milan, Paris and Pitti Uomo fashion weeks. Managed press strategies for Givenchy under artistic director Clare Waight Keller in the UK, successfully launching hero product, seasonal drops, campaigns, e-commerce platform and first UK flagship store. Monitored coverage across worldwide markets and compiled global coverage reports, whilst analysing and tracking KPIs to ensure strategic success. Managed, encouraged and mentored a junior team of four assistants.
Karla Otto, London, United Kingdom | June 2016 - December 2017
Coordinated domestic and international editorial requests working alongside international Karla Otto and client offices. Identified news, product and editorial opportunities in and supported proactive outreach to regional & international print/digital media, as well as industry-leading styling teams. Assisted in the organisation of media events: runway shows, press days, store openings, including re-see appointments.
Karla Otto, London, United Kingdom | April 2016 - June 2016
Arne Eberle press+sales, Berlin, Germany | October 2015 - April 2016
Acted as a key contact point by managing the agency showroom and coordinating sample and press materials requests. Maintained and updated press, clipping and sample database. Pitched product placement to revelant media. Drafted press releases, biographies and mailings in German and English. Organised backstage interviews and photography of three fashion week shows independently, as well as supporting the agency team in invitation and guest list management during MBFW Berlin. Curated content on all agency’s social media channels raising follower by more than 90%.
STAGE COORDINATION ASSISTANT
Berlin Alternative Fashion Week, Berlin, Germany | March 2016
Assisted in the stage coordination of 25 fashion shows by liaising between the management, stage choreographer and participating designers. Ensured the timely backstage preparation of designers, correct running order of models, and seamless transition of shows.
SALES TEAM SUPERVISOR / CUSTOMER SERVICE
American Apparel, Cologne, Germany | September 2011 - July 2014
Assisted the management team by supervising and working among a sales team in a fast-paced fashion retail environment. Adviced and serviced customers, scheduled personnel and allocated essential tasks on a daily basis. Tracked and analyzed store performance, KPI's and sales and subsequently enhanced retail shopping experience in cooperation with the visual merchandiser team. Trained new employees and re-trained employees in the area of customer service.
German - Native / Bilingual
Russian - Native / Bilingual
English - Fluent
French - Intermediate
Spanish - Intermediate
Korean - Beginner
Experienced in Video and Image processing: Photoshop, InDesign, Premiere Pro, After Effects
Proficient in Data Processing: MS Office (Word, Excel, Powerpoint)
Basic knowledge of HTML5, SEO, Content and Social Media Marketing
BS BUSINESS ADMINISTRATION, GPA: 3.0
University of Cologne, Cologne, Germany | Oktober 2012 - September 2015
Specialised in marketing covering all aspects of product, innovation, price, communication and channel management, as well as customer-centric B2B marketing. Researched and analyzed the collaboration between marketing, purchasing and external agencies for final bachelor thesis.
STUDY ABROAD, GPA: 4.0
University of Seoul, Seoul, Korea | September 2014 - February 2015
Study Abroad. Specialised in international management covering organisational behaviour, business communications and business English. Achieved the ‘Global Korea Scholarship for Foreign Exchange Students of the National Institute for International Education’.
EXECUTIVE PRODUCER & CASTING DIRECTOR
Œ Magazine, Berlin, Germany | December 2016 - June 2017
Project: Flesh Bones Mind. Three-part interdisciplinary approach to fashion film involving a vast array of Berlin-based creative talents and three accompanying fashion editorials.
Oversaw creative & production process from conception to completion, coordinating shooting/crew/talent schedules, on set organisation and timely procedure to ensure budget requirements. Identified and pitched partnership opportunities, achieving a sucessfull collaboration with Zign, St. Oberholz & MBF Filmtechnik. Liaised with agencies & freelancers, casting all involved creative parties: stylists, photographers, dancers, agency models and influencer.
GERMAN LANGUAGE TUTOR
University of Seoul, Seoul, Korea | September 2014 - December 2014
Created, coordiniated and tutored beginner and intermediate german language classes to Korean students on a regular weekly basis. Fostered cultural exchange and scholarly relationships between students of the foreign and home university.
Film AG e.V., Gummersbach, Germany | August 2009 - July 2014
With several other members, founded the FILM AG e.V. as a non-profit organisation for the sponsorship and promotion of film projects in educational domains. Managed various award-winning ideas from conception to completion. Coordinated schooting schedules, cast and production, and participated as actor in early projects.
Film AG e.V. proceeded to win several awards, i.e. Camgaroo Award 2012, 99FireFilms Public Award 2014.